1.1 Background of the Study
Action movies have long captivated audiences worldwide with their thrilling plots, high-energy sequences, and portrayal of physical prowess. These films often feature characters performing intense physical activities such as martial arts, parkour, and weightlifting, which can inspire viewers to adopt similar fitness routines (Oluwaseun & Chukwuemeka, 2023). In urban and semi-urban areas like Kwali Local Government Area in the Federal Capital Territory (FCT), the growing popularity of action movies has coincided with an increased interest in fitness trends such as gym workouts, martial arts training, and outdoor exercise routines. Studies suggest that visual media significantly influences lifestyle choices, with action films serving as a motivational tool for fitness enthusiasts and beginners alike (Akinlade & Usman, 2024). This study examines how action movies shape physical fitness trends in Kwali, highlighting their role in promoting health-conscious behaviors and active lifestyles.
1.2 Statement of the Problem
Despite the visible impact of visual media on lifestyle choices, there is limited research on how action movies influence fitness trends in semi-urban settings like Kwali Local Government Area. While these films inspire audiences to prioritize physical health, concerns about unrealistic body standards and potentially harmful practices modeled in action movies persist (Okoro & Yusuf, 2023). Additionally, the extent to which action movies align with the cultural and economic realities of Kwali residents remains underexplored. Addressing these gaps is crucial for understanding the relationship between media consumption and fitness behaviors, particularly in areas where access to structured fitness facilities is limited.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study underscores the role of media in promoting healthy lifestyles, focusing on the influence of action movies on fitness trends in Kwali. By exploring how cinematic portrayals of physical activity inspire behavioral changes, the research offers practical insights for fitness advocates, filmmakers, and policymakers aiming to promote health and wellness. It also highlights the potential of action movies as a medium for encouraging active lifestyles in semi-urban settings.
1.7 Scope and Limitations of the Study
The study focuses on the influence of action movies on physical fitness trends in Kwali Local Government Area, Federal Capital Territory. It is geographically limited to Kwali and does not encompass other media genres or regions.
1.8 Operational Definition of Terms
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